I’m Al Tollefson
A Digital Production Professional Based in Minnesota
I help Coaches, Consultants & Course Creators turn expertise into polished eBooks and lead magnets in 48 hours.
After serving in the Air Force, I launched my career in advertising and marketing in 1989. Over the past 36 years, I’ve worn many creative hats: Art Director, Graphic Designer, print production specialist, and magazine publisher. My experience includes designing keylines and pre-press materials for organizations such as The Ruffed Grouse Society and Trout Unlimited, which has provided me with a well-rounded perspective on both print and digital media.
For more than 30 years, I’ve specialized as a Senior Web Developer, building and managing websites that help businesses and organizations connect with their audiences. From 1999 to 2005, I ran my own business, designing and managing websites, as well as creating online and print marketing materials for a diverse range of clients.
I’ve also spent nearly two decades managing two computer business websites, and for 11 years, I maintained Trafera’s customer-facing platforms, including their Repair Portals, Trafera PD, and TRAILS. My time with Trafera wrapped up in January 2025 due to a company-wide reduction-in-force.
Now, I’m back to working for myself, and loving it. I thrive on the flexibility of working from anywhere with an internet connection, and I enjoy the direct, personal relationships I build with my clients. Since it’s just me, you can count on quick responses and a hands-on approach to every project.
If you have any questions or would like to discuss a project you’re working on, feel free to email me.
Here’s the problem I kept seeing:
- Brilliant coaches with life-changing frameworks… stuck with lead magnets that looked like they were made in Microsoft Word in 2003.
- Course creators with incredible content… buried in Google Docs because they didn’t know how to package it.
- Consultants with authority-building ideas… losing leads because their PDFs looked unprofessional.
They had the expertise. They had the audience. But they didn’t have the design skills, the copywriting chops, or the time to turn their ideas into assets that actually convert.
That’s where I come in.
What I Do:
I run Al Tollefson Studio — The Pixel & Prompt Co.
I combine AI-powered content creation with professional design systems to help you:
→ Turn your best posts, podcasts, or workshops into polished lead magnets in 48 hours.
→ Create eBooks, workbooks, and mini-courses that position you as the authority.
→ Build plug-and-play templates and content systems you can use forever.
No more “I’ll do it next week.” No more generic templates. No more losing leads to ugly PDFs.
Who I Work With:
→ Life Coaches & Career Coaches who need lead magnets that convert.
→ Business Consultants who want polished client deliverables.
→ Course Creators who need to package their content professionally.
→ Creators building authority and growing their email lists.
My Approach:
- I believe your content deserves better than a generic template.
- I use AI to speed up research, outlining, and drafting — but I combine it with design principles from 6- and 7-figure coaches to create assets that actually convert.
- You bring the expertise. I handle the design, copy, and delivery.
